creating useful and beautiful brand communications
 Starwood Hotels & Resorts Marketing Andronico's Markets Web Site Metroloft NYC web site Trump agency St. Regis Marketing Communications Audemars Piguet design Paramount Hotel creative Autograph Collection W Hotels Marketing
Stellabean is a brand communications agency creating innovative and effective design that is both memorable and measurable. Usability, creative quality and strong customer engagement are our utmost concerns in enhancing our client's brand presence. Our focus has been hospitality and leisure markets due to our background, but we embrace all industries. Our teams are comprised of senior level talent who are passionte about their discipline and their projects.
Our service offering includes all aspects of:
  • Brand Creation and Evolution
  • Identity, Logos, and Naming
  • Advertising Campaigns and Digital Marketing
  • Website, Tablet and Smartphone Responsive Design
  • Content Management Systems Creation
  • Social Media
  • Printed Collateral
  • Exhibition design
As a boutique agency, Stellabean is able to provide each of its partners with its undivided attention and a commitment to develop customized solutions that truly reflect the needs and aesthetic of each client and their brands.

Andrea Sferes (Principal)

Andrea began her interactive career in 1994 developing Danceonline.com, a content site about modern dance. Danceonline.com won numerous accolades from Wired, Hotwired, CNBC, New York Daily News, and The Village Voice, for its innovative content and beautiful graphic design. In 1999, she joined Razorfish, New York, where she designed and acted as the user experience lead for a diverse grouping of fortune 500 clients. From 2001 to 2004, she worked as the Lead Designer and Art Director leading teams in designing better user experiences for Starwood Hotels & Resorts hotel brand and marketing sites. Since that time, she has run her boutique design company, Stellabean. Prior to 1995, Andrea was a modern dancer who danced with four "Bessie" award-winning choreographers. Her dancing has been described as "beautiful and reverent" by The Village Voice, and "technically advanced" by The New York Times. Andrea is a graduate of Sarah Lawrence College.

Kevin Philip (Creative Director)

Kevin Philip has worked in the hospitality and creative realms for over twenty years. A graduate of Cornell's School of Hotel Management, Kevin began his career in luxury hotel operations, before moving to the creative and marketing side of the industry, first with boutique interactive/multimedia agency - The Marcoschamer Group and most recently with Starwood Hotels & Resorts. While at Starwood, Kevin led the company's creative services group and was head of guest experience for the newly acquired Le Meridien brand, responsible for developing signature brand programs as part of a sweeping brand re-positioning. During the two years, immediately prior to joining Stellabean, Kevin was responsible for advertising, design and online creative for Starwood's Luxury Brands Group consisting of the W Hotels, St. Regis and The Luxury Collection brands. In this role he spearheaded the redesign of the St. Regis and Luxury Collection identities and graphic language, as well as multiple advertising and creative campaigns across all three brands.
Stellabean brought a fantastic level of creativity, flexibility and a can-do attitude to the design and implementation of a wide variety of marketing collateral and websites for Starwood's Le Méridien brand. Stellabean's strength is in their ability to execute quickly, with great energy and innovation, against our brand's visual language for any project, big or small.
Steven Taylor, Senior Director Spg International, Starwood Hotels & Resorts Worldwide.
Stellabean's perceptiveness and knowledge of us as a client has brought an acuity to its work with StarGroups that rivals no other consultant we have worked with. Their work is inspired and their user experience guidance is spot on.
Duncan Kennedy, Director, Connectivity & Booking Solutions, Starwood Hotels & Resorts Worldwide.
Working with Stellabean is a breath of fresh air. They are an agency with solutions, ideas and an attention to detail that's exemplary, not to mention impeccable customer service. They are fun to work with and on our recent Road Trip campaign; they delivered all aspects of the project on time and within cost. They are fast, efficient, always have a creative solution, and above all, work with us with the same dedication as an in-house team!
Arden Goldstein, Field Marketing Manager, Starwood Hotels & Resorts Worldwide
Working with Stellabean has been an amazing experience and I cannot wait until the next project arises to work with them again. What we asked for was a site that detailed our meetings tools - what Stellabean gave us was a beautifully crafted flash experience that perfectly and easily explains the benefits of our product. Outstanding!
Christina Brady, Product Manager, Meetings Product Development, Starwood Hotels & Resorts Worldwide
Tel: 212 425-0890 / EmailAbout StellabeanLeadershipTestimonials