Strategy, Naming, Brand Development, Brand Hierarchy, Visual/Verbal Language Development, Collateral, Advertising and Marketing
Having been partnered with Five Star Senior Living for seven years, we applied our rigorous branding process to create Ageility; a new wellness brand providing outpatient physical therapy to older adults. As life spans keep expanding, our mission here is to expand their quality of life by increasing agility, strength, and endurance in the body so as to increase joy and longevity in life. After exhaustive research, we established the foundations and detailed how each of them played out in the brand’s guest experience before, during, and after therapeutic sessions. Actioning our branding IRL is one of our strengths and there was no better brand to do it with than Ageility. Creating beautiful, energetic creative was next. We paired a vibrant blue and green palette with a layered layout and inspiring copy punctuated by the photography of real older people optimizing their health. From concept to launch we developed all the collateral and advertising required to harness the internal team, conduct sales and launch this wildly successful brand.