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Five Star Senior Living

Strategy, Brand Development, Brand Hierarchy, Visual/Verbal Language Development, Collateral, Advertising and Marketing

Stellabean‚Äôs partnership with Five Star Senior Living has been one of our more enduring relationships beginning in 2011. Supporting and enhancing Five Star‚Äôs 230 communities was mission-critical in the beginning. We began by clarifying the communities’ relationship to the parent brand and streamlining their collateral, and their collateral creating process. Through years of hard work, we created processes that eliminated chaos through the creation of sales and marketing templates combined with digital asset advisement all the while recreating each community‚Äôs creative to best attract the resident they are best suited for as well as helping families understand the Five Star experience. In recent years, we conceived and birthed new experiences such as Lifestyle 360, a range of integrative wellness experiences pervasive to all communities and Ageility, their physical therapy outpatient solution.