Naming, Branding, Creative Development
Kinsmith, the fine dining restaurant at Trilogy Montgomery is housed within a beautifully restored mansion that is one of the three historic buildings that comprises the hotel. Kinsmith is inspired by the idea of bringing people together which underpins the entire hotel brand and is envisioned as a place of community centered around the ritual of sharing meals. The cuisine is inspired by the regions multicultural heritage and brings together Creole, Cajun and African influences. The brand identity reflects the refined ambience of the space, but is animated by a series of illustrations that give the brand a more playful personality in keeping with our goal of making the overall brand experience less formal and traditional.