Naming, Strategy, Branding, Creative Development
Hotel Caza was designed to delight travelers in search of a fun and playful experience of San Francisco. Located in the heart of the Fisherman’s Wharf, the hotel enjoys the perfect address for exploring the city’s sites and is an ideal base for leisure travelers aiming to collect all the quintessential San Francisco experiences. The hotel offers an array of fun activities from vintage video games, corn hole in the lobby, to scooters and bikes. The name is derived from the word Casa in Spanish, but with a twist to align with the hotel’s fun-loving personality. The logo, color system and an array of whimsical animal images help to reinforce a playful brand personality that’s further amplified by a tone of voice that’s rich in clever puns, insider jokes and casual, colloquial language. The overall brand feels vibrant, approachable and welcoming, a perfect complement for its destination.