Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production, Guest Experience
Eclectically sophisticated and at the juxtaposition of functional and fabulous, Quirk Hotel features exquisitely conceived details, clever little twists and understated iconoclasm that inform its fun and fabulous guest experience. From its community focus and highly charged infusion of art, Quirk Hotel lives up to its name – maverick chic that’s approachable and refined yet provocative. Working with a local illustrator, we created whimsical scenes dovetailing with our main color choice. Aptly called Love & Happiness, the brand color reflects the personality of the owners – the charismatic Richmond couple, the Ukrops.