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wild and free typography design on close up teal turquoise image, Cliff House spa branding agency Maine hotel spa trifold brochure, threefold layout design, custom graphic mark, John Burroughs nature quote ocean wave photo image on business cards with wild free text and nature mark graphic design bi-fold spa brochure layout with custom logo in muted color palette, woman walking around Maine ocean rocks aerial view spa treatment with natural ingredients, pink flowers from above, photographic point of view

Spa at Cliff House

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production

The Spa at Cliff House overlooks the Atlantic Ocean, so naturally soothing oceanic imagery and metaphor are central to its identity and visual language. The mark is an amalgam of concentric rings of water and the inorganic shapes of rocks, while the palette is comprised of muted tones from the ocean and slate found in Maine. Close-up images bring the guest closer to the ingredients found in the rich seaweed treatments and hot rock massages offered at the spa.