Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production
The Inn at Aspen, situated at the foot of the iconic Buttermilk Mountain, needed a fresh start after years under the Wyndham Vacations umbrella. Following a substantial guest room and public space renovation, the resort was ready to refresh its tired, 1970s-era identity that felt old fashioned and neglected to evoke any of the cherished heritage of the Aspen ski experience.
Working closely with the homeowner’s association, Stellabean developed a contemporary new positioning for the brand that was both upscale and more family focused. We then created a sophisticated new logo and accompanying visual language to bring the slopeside resort’s new brand personality to life.