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Inn at Aspen brand identity, logo design and visual language, Buttermilk Mountain in Aspen, Colorado, CO contemporary, modern business card design by full service creative marketing and branding agency in NYC printed collateral for slopeside resort, guest room key card and DND do not disturb door hanger, print production sophisticated design for upscale Colorado resort at Buttermilk Mountain, rebranding by Stellabean agency creative menu design on wooden clipboard, print collateral for CO ski resort, art direction by creative agency contemporary new positioning for renovated upscale slopeside family resort, visual identity, brand development

The Inn at Aspen

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production

The Inn at Aspen, situated at the foot of the iconic Buttermilk Mountain, needed a fresh start after years under the Wyndham Vacations umbrella. Following a substantial guest room and public space renovation, the resort was ready to refresh its tired, 1970s-era identity that felt old fashioned and neglected to evoke any of the cherished heritage of the Aspen ski experience.

Working closely with the homeowner’s association, Stellabean developed a contemporary new positioning for the brand that was both upscale and more family focused. We then created a sophisticated new logo and accompanying visual language to bring the slopeside resort’s new brand personality to life.