Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production
This is a hotel that we’ve had the privilege of branding in 2013 and later refreshing it in 2017. Initially we wanted an edgy, interesting logo that matched the hotel’s eclectic qualities on Nob Hill, so the overlapping text worked well with a muted blue and beige palette. Modern, sophisticated and cool, the hotel welcomed many guests in tech, so we merged the text vernacular with a fun tone of voice. In 2017, we added vivid jewel tones and a fresh photographic point of view that features a unique perspective – merging an iconic SF destination with a close-up subject or personal experience.