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hotel website design on mobile smartphone device, modern web page layout, user interface and experience hotel key cards in bold colors, key sleeves with unique die cut cutout, do not disturb guest room door hanger edgy fact sheet layout design for hotel sales and marketing, hospitality copywriting and content development stacked type and brand logo, millennial guest experience at Freepoint Hotel in West Cambridge, Massachusetts sales folder, fact sheet and business card for hotel marketing, print production by full service creative agency vibrant business cards with unique typography for lifestyle hotel, art direction by hospitality marketing agency

Freepoint Hotel

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production

We positioned this eclectic property as an enriching option for business and student millennials seeking an unpretentious, creative and substantial hotel stay. Named to personify its vibrancy, sense of surprise and intellect, Freepoint’s creative was designed to be bold, lively and thought provoking with its palette, die cuts, photography and stacked type. Simultaneously, some amount of branding West Cambridge was needed to orient the guest, so its location was added to the logo. Lifestyle images of millennials along with photos of Cambridge became the subject of our photographic vision.