Paranza

Branding, Logo & Identity, Visual Language System, Menus

Paranza, a new restaurant led by the esteemed Chef Michael White at Atlantis, Bahamas, is a heartfelt tribute to Italy, offering an elevated and innovative interpretation of Italian regional cuisine with a passionate focus on seafood.

The restaurant’s visual identity is distinguished by a spacious and elegantly chiseled logo, customized to resonate with the restaurant’s essence, ocean-inspired illustrations, a palette as soothing as the cuisine itself and as a final flourish of personalization, chef’s scripted initials “MW”.