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interior and custom logo design for Nubb's Lobster Shack at Cliff House resort in Cape Neddick, Maine hotel restaurant logo with retro font and lobster claw on t-shirt, typography and packaging by branding agency entrance of lobster shack in hotel with sliding door, signage and print collateral with unique, creative logo

Nubb’s Lobster Shack

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production

Named after nearby Nubble Island and its famous light house, Nubb’s Lobster Shack is a fun, laid back spot to enjoy whole lobsters, steamed clams and of course the iconic Maine lobster rolls. The causal eatery features a stunning ocean view and a beautifully designed interior that is colorful, casual, but sophisticated. The Nubb’s logo captures the restaurant’s fun, casual personality that carries through to the vibrant packaging design and tray liners that give the dining experience a level of design that’s quite a departure from the typical Maine lobster shack.