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guest room DND do not disturb door hanger design for iconic Boston Park Plaza hotel, contemporary brand logo lobby bar and lounge at historic Boston Park Plaza in Massachusetts, MA, multimillion-dollar hotel renovation contemporary hotel business card design by creative marketing branding agency Stellabean in New York City hotel entrance logo sign, outdoor signage for Boston Park Plaza, guest room key card sleeve with chiseled font innovative hotel DND do not disturb door hanger design, guest room key card and sleeve by creative agency modern business cards for Boston hotel employees, hospitality brand visual language by Stellabean agency tent card on table with brand graphic mark, Boston Park Plaza restaurant branding, hospitality printed collateral

Boston Park Plaza

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production

Built in 1927, this iconic Boston hotel was envisioned by one of America’s great hotel innovators, E.M. Statler. Boston Park Plaza’s original concept, “A City Within a City,” pioneered a new definition of what a hotel could be and was even the first hotel to place a radio in every room.

Honoring this legacy of innovation, we repositioned the hotel as a leader in new technologies and accessibility, which are translated through amenities, programming and the overall ethos of the new Boston Park Plaza. Along with a multimillion-dollar renovation, the hotel has been redefined as a modern destination complete with a bar and lounge, famed restaurant, Strega, boutique shops and a David Barton Gym.

Our vision was to recreate this “City Within a City” with the visual language, showcasing all that is iconic and lovable about Boston. Honoring the city’s rich history, we crafted a logo that resonated with its distinctive past. A chiseled font and the two P’s, which function as a mark, reference the stone, seamstresses and tailors that shaped the making of this great city.