Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production
Built in 1927, this iconic Boston hotel was envisioned by one of America’s great hotel innovators, E.M. Statler. Boston Park Plaza’s original concept, “A City Within a City,” pioneered a new definition of what a hotel could be and was even the first hotel to place a radio in every room.
Honoring this legacy of innovation, we repositioned the hotel as a leader in new technologies and accessibility, which are translated through amenities, programming and the overall ethos of the new Boston Park Plaza. Along with a multimillion-dollar renovation, the hotel has been redefined as a modern destination complete with a bar and lounge, famed restaurant, Strega, boutique shops and a David Barton Gym.
Our vision was to recreate this “City Within a City” with the visual language, showcasing all that is iconic and lovable about Boston. Honoring the city’s rich history, we crafted a logo that resonated with its distinctive past. A chiseled font and the two P’s, which function as a mark, reference the stone, seamstresses and tailors that shaped the making of this great city.