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Trilogy is a new Autograph Collection hotel brand that raises the standard for contemporary sophistication in the South. The Trilogy name is a throughline—a common theme that unites disparate parts of a bigger story. The personality and experience of Trilogy is defined by this spirit of connectedness. Inspired in part by the three historic buildings that comprise its first hotel site in Montgomery, across from The Legacy Museum, Trilogy is designed to bring people and ideas together. Trilogy also honors three distinct times in the region’s history: slavery, the civil rights movement, and the following era. Informed by Montgomery’s rich and complex history, Trilogy’s nuanced perspective of the present propels the area’s future promise. Its visual language intertwines various elements suggesting this intersection in multiples of threes. Brimming with local culture, a powerful and beautiful logo anchors the brand.