Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production, Guest Experience
This landmark renovation presented an enormous opportunity to create the largest luxury resort celebrating true Maine. Set atop a 90-foot cliff, Cliff House Maine was redesigned to take full advantage of its Atlantic sunrise views. Like the property, the logo took on the theme of “Modern Meets Heritage,” as the mark is entirely contemporary but grounded in tradition. Directional markers on a weathervane – metaphoric for wind, sun, and nautical mapping – inspire it. The C and H, meanwhile, echo a ship’s porthole – tying in the nautical motif used throughout the property.