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Strategy, Branding, Creative Development

Crossroads embodies the spirit and soul of South Carolina at its most delicious. Nestled in the historic Carolina Inn on the edge of the UNC campus, serves authentic Carolina cuisine prepared from regionally sourced ingredients. The newly renovated restaurant debuted with a new identity that captured its laid back ambience and country roots. It is a perfect place to enjoy early drinks on the verandah overlooking campus before heading to the patio for a balmy dinner under towering oaks.