Elyton Hotel

Strategy, Branding, Creative Development, Guest Experience

Our branding for The Elyton Hotel celebrates a true icon—informed by a storied past and inspired by an unrivaled legacy. We crafted a visual identity that is rich, textured, and, animated by the restless free-flowing rhythms of the jazz age and the carefree elegance and social energy of a golden era. Drawing from the Empire Building’s Art Deco architecture and intricate detailing, we developed a visual language that captures a place buzzing with the excitement of a city on the upswing. Every design decision bridges Birmingham’s industrial heritage with urban luxury, creating an identity that honors the gravitas of the “Heaviest Corner on Earth” while speaking to today’s modern traveler seeking uncommon cultivation and urbane intelligence.