Water Works

Naming, Strategy, Branding, Creative Development

A rooftop bar and casual dining destinations perched atop the new Trilogy Hotel overlooking the historic center of Montgomery. The menu is designed to encourage sharing with an emphasis on small plates and artisanal flat breads and pizzas. The name was inspired by the building’s original role as the headquarters for the city’s waterworks beginning in the 1920s. The logo looks that era for inspiration and has a jazz age charisma that is reinforced by a supporting diamond pattern and a monogram created with interlocking Ws. An orange accent and a water tower illustration provide some final personality elements for this fun, modern brand.