Tallison Hotel

Strategy, Branding, Creative Development, Guest Experience

The Tallison Hotel, a Marriott Tribute, is where Indiana’s pioneering legacy comes alive through meaningful branding and distinctive design. The property was named “Tallison” to blend the concept “talisman” with tribute to the tall, resilient crops that have shaped the state’s landscape. It’s logo employs elongated typography that elegantly symbolizes this agricultural heritage. Drawing from the region’s rich history while embracing forward-thinking innovation, The Tallison positions itself as both a tribute to Indiana’s pioneering spirit and a beacon for today’s “fun seekers and creatives,” embodying the same resilient character that has defined the region across generations.