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Guest Profiles,
Branding
& Naming

October 3, 2017 In By Andrea Sferes

Guest Profiles,
Branding
& Naming

We create the guest profiles based upon the strategy – knowing whom we need to engage in order to achieve our desired result. Then, we create the brand values, positioning statement, tone of voice, and brand manifesto. Lastly, after defining the personality from several angles, we craft the name that is most expressive of our brand through a rigorous naming process.