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typography and imagery for Naples Grande hotel brand in Naples, Florida, art direction by Stellabean agency creative marketing campaign ad for independent hotel resort brand, visual identity and print collateral design hotel guest room keycard and sleeve, hospitality website design, UX, UI, user experience and interface design fact sheet design by full service creative branding agency, hotel guest room do not disturb DND door hanger unique logo for eco beach resort in Naples, Florida, print collateral by Stellabean full service creative agency custom branded gift bag, hotel brand logo, modern graphic design patterns, guest room collateral production

Naples Grande

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production, Guest Experience

Following a landmark renovation, Naples Grande sought a new identity. Considering the target guest and regional culture, we launched the independent hotel as a family-focused eco-resort built to serve business and leisure guests alike. Showcasing the mangrove forest between the hotel and the beach, we embraced the idea of teaching about the importance of this tree and the ecological topic. By conceptualizing a theme of “Everyday Escape,” the printed collateral, newly designed website and marketing campaign were all developed to support the launch. The development of a new guest experience map also helped shape an updated kids’ program named “Loggerheads.”