Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production
We positioned this eclectic property as an enriching option for business and student millennials seeking an unpretentious, creative and substantial hotel stay. Named to personify its vibrancy, sense of surprise and intellect, Freepoint’s creative was designed to be bold, lively and thought provoking with its palette, die cuts, photography and stacked type. Simultaneously, some amount of branding West Cambridge was needed to orient the guest, so its location was added to the logo. Lifestyle images of millennials along with photos of Cambridge became the subject of our photographic vision.