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BBQ food and sauce bottle on table, custom label design for glassware, barbecue restaurant in hotel BBQ restaurant at Wild Dunes Resort in Charleston, South Carolina, bold logo, to go bag design, business cards creative logo by branding agency, food wrap packaging, custom printed grey wrapping paper design barbecue restaurant naming, custom logo, food packaging box label design, menu layout

Billy G’s

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production

Stellabean was tasked with branding a new Low Country barbecue restaurant at the Wild Dunes Resort in Charleston, SC. We came up with Billy G’s name to commemorate the legend of Goat Island and its iconic goat-herding hermit – a fixture in local lore. We paired this fun handle with a whimsical logo (complete with a pig’s tail) and vibrant graphic language that was boldly applied to menus, glassware and lots and lots of t-shirts, hats and other memorabilia that have been flying off the shelves.


Branding, Collateral, Identity, Naming, Restaurant, Visual Language