Every project utilizes the entire, or an appropriate portion of our creative process.
Process & Capabilities
01
Research,
Business Goals
& Strategy
Research tells us whom we presently are if already established, identifies internal and environmental strengths and weaknesses, and defines the current landscape. Business goals define where we want to go and what we want to achieve. Strategy marries these two things, mapping out how we get from the present to the future and best achieve our goals.
We create the guest profiles based upon the strategy – knowing whom we need to engage in order to achieve our desired result. Then, we create the brand values, positioning statement, tone of voice, and brand manifesto. Lastly, after defining the personality from several angles, we craft the name that is most expressive of our brand through a rigorous naming process.
02
Guest Profiles,
Branding
& Naming
03
Identity & Visual
Language System
After sitting with the brand, our team creates compelling logo options and conceptual look and feels expressed through the most important collateral items. Working closely with the architects and interior designers to further express their vision, we develop the identity and Visual Language System and bring the brand to life via photographic or graphic points of view, graphic elements, color palette, typography, and copy.
A brand’s website lies at the cornerstone of its communications. An engaging user-experience, relevant messaging, and beautiful visual design combined with strong coding skills often define its success.
04
Digital Design
& Development
05
Sales, Marketing &
Guest Collateral
Innovation and excellence in communication breeds trust and comfort among consumers. That’s why we continually design innovative collateral representative of each brand.
The Advertising & Marketing Platform is designed to debut the brand across multiple channels. By leveraging the branding and visual language, we provide all the assets required to support an integrated marketing campaign from concept to execution.
06
Advertising &
Marketing Platform
07
Guest
Experience
The guest experience brings the brand to life. Here, we outline experiential touch points, services, and programming that foster a more meaningful relationship between the brand and our guest.
We encourage a relational approach to our business and believe that no team understands a brand better than its creator. Our ongoing engagement and marketing support further a brand’s evolution and expansion over time.